On September 5, 2005, MCDecaux becomes n°1 in shopping centre advertising through exclusive 15-year contract with Ito Yokado.
JCDecaux SA, the number one outdoor advertising company in Europe and number two worldwide, announced today that Ito Yokado has awarded MCDecaux, a joint venture between JCDecaux SA (60%) and Mitsubishi Corporation (40%), an exclusive 15-year contract for the installation of state of the art advertising displays in its shopping centres.
The contract with Ito Yokado, which owns 116 shopping centres in the Greater Tokyo region out of 179 in Japan, provides MCDecaux with a strong position in the heart of the Japanese capital. (jcdecaux.com).
