With a 10-floor palace of glass at the ritziest of all Tokyo addresses, Chanel launched its biggest boutique in the world. The store opened December 4, 2004. The glass facade will light up Ginza each dusk to dawn with 700,000 embedded light-emitting diodes. The first of its kind in the world, the facade of a building becomes a giant television screen that delights passers-by.
A photomontage showing the front-display animation by night of the latest Chanel store in Tokyo was added under the reference #001-000074.052. The high-resolution image file is available at 45Mb @300dpi.
